A special issue of Friends Forward (the National Wildlife Refuge System's Friend's newsletter), now online, focuses on membership development and retention. Friends will find articles about choosing software to manage membership information, gathering new members online, organizing members-only events, retaining members, recruiting out-of-state members, and reaching more diverse members. Please check out the link below:
http://www.fws.gov/refuges/Friends/pdfs/FFSpecialIssueMembershipSpr_2011.pdf